Master’s research project exploring food branding and consumer perception.

Feeding The Narrative

Publication Design, Layout, Infographics, Research Design

For my Master’s terminal project, I spent nine months researching, writing, and designing a 50-page guidebook that examines how food packaging and labeling influence perceptions of quality and trust.
The project also included social media recruitment for the study participants and a poster presentation.
The full booklet is available to view here.