Empower.Ed is a corporate coaching company that helps businesses foster authentic connection through self-awareness and empathy. Our team was tasked with creating a campaign that highlighted the importance of these values in the workplace.
Over the course of eight weeks, we developed a full campaign while competing with 11 other teams. Our work was ultimately selected by Empower.Ed and used by the company.
Empower.Ed
Website Redesign
Before:
After:
The Campaign
Company culture is more than a check box.
A shift in a company’s culture requires changing the formula of the business itself.
Inspired by calculations that small business owners live and breathe by, “change the equation” reimagines equations to prioritize personhood and autonomy in the workplace.
Because the professional is personal.
LinkedIn Ads
Newsletter
Business Cards
Art Direction and Design: Sam Butler and Bri Rojas Strategist: Caitlin Reimer Copywriter: Ethan Pearo Media Planner: Makayla Menebroker