The Daily Emerald is a student-run and produced newspaper based in Eugene, Oregon, committed to delivering honest, unbiased journalism.

Thousands of copies are sent to over 160 locations throughout Eugene each week, reaching a local audience of 40,000+ readers. Since the redesign and my time as design editor, the paper’s return rate has dropped from 30% to 18%, reflecting stronger engagement and wider pickup.

The Daily Emerald

AWARDS:

Ryan M. Frank Innovation Award - For any Emerald student who expands the breadth and depth of what it means to be a student media company. Presented by the Emerald Media Group

From the nameplate to the fonts and layout, I was given two weeks to fully redesign the Emerald’s print edition. I reshaped its magazine-like feel into something more rooted in tradition, while still holding onto its playful spark.

Part 1: Taking charge of the first redesign in 12 years

Part 2: Joining the team full time as Design Editor

After the redesign, I was brought on full-time as Design Editor to lead the Emerald’s visual direction. I started with a team of three and transformed the desk into a group of 10 talented designers. Together, we produce the weekly newspaper, The Daily Emerald, along with a range of seasonal and special-edition publications.